Business Strategy and How it Helps You Dominate Your Competition

Business Strategy and How it Helps You Dominate Your Competition

Introduction: What is a Strategy? A strategy is a plan of action designed to achieve a long-term goal. There are two types of strategies: short-term and long-term. Short-term strategies are usually for the next few months, while long-term strategies can last for years or decades. A strategy is not just about what you want to …

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The Complete Guide to Content Marketing and How You Can Get Started

Introduction: What is Content Marketing? Content marketing is becoming increasingly important for businesses as consumers are demanding more content from brands. With the rise of social media, it has become easier for companies to share their stories with consumers on a personal level. What are the Benefits of Content Marketing? The benefits of content marketing …

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A Complete Guide to Turning Customer Service into a Marketing Tool

Introduction: Why Customer Service Matters to Your Marketing Plan Customer service is an integral part of marketing. It can be the difference between a customer becoming a long-term loyal customer or not. This section discusses how to create a strategy for your customer service and what you can do to improve customer service in your …

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Why Soft Skills are Important in Running a Business Successfully

Soft Skills are often referred to as “intangible” interpersonal skills that help people successfully collaborate, influence others and communicate. No matter what business you’re in, the ability to work with and connect with people is a strong point of differentiation between those who succeed and those who don’t. Soft Skills are important for business success …

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