Introduction: What is a Strategy? A strategy is a plan of action designed to achieve a long-term goal. There are two types of strategies: short-term and long-term. Short-term strategies are usually for the next few months, while long-term strategies can last for years or decades. A strategy is not just about what you want to …
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Introduction: What is Content Marketing? Content marketing is becoming increasingly important for businesses as consumers are demanding more content from brands. With the rise of social media, it has become easier for companies to share their stories with consumers on a personal level. What are the Benefits of Content Marketing? The benefits of content marketing …
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Introduction: Why Customer Service Matters to Your Marketing Plan Customer service is an integral part of marketing. It can be the difference between a customer becoming a long-term loyal customer or not. This section discusses how to create a strategy for your customer service and what you can do to improve customer service in your …
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Ecommerce went through an incredible surge in 2020 as consumers shifted from shopping in-store to online. By the end of the year, 74% of consumers believed the majority of consumer shopping would happen online in the future — up from 69% just months earlier. From this trend it was clear that in 2021 ecommerce shopping …
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A brand story is considered to be one of the most valuable and important things for a company. A brand is an intangible asset that helps people Identify a specific company and its products. According to the brand story market people love a brand story, 55% are more likely to buy the product in future, …
Content writing can be recognized as an enticing career choice for countless reasons. Aspiring content writers compound a variety of essential ideas and messages while exploring and extending their creativity. Theories and notions come to life and retake the perfect shape. Content writing can be a tricky profession today. On the one hand, everyone is …
A business niche is a specialized or focused area of a broader market that your business serves specifically. This guides the type of products you will focus on partnerships you will accept, content you will produce and customers you will try to attract. A niche business is a hole in the current market where the …
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Competition in the business world is fierce these days. There’s a lot of noise out there to cut through and consumers are speaking up about what they want and need and aren’t afraid to go elsewhere. If you want to succeed then you must figure out how to stand out from competitors and make a …
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A business development strategy is a document that describes the strategy you will use to accomplish that goal. The scope of business development can be wide ranging and vary a lot from organization to organization. The strategic development process is defined here to embrace the management processes that inform, shape and support the strategic decisions confronting …
Soft Skills are often referred to as “intangible” interpersonal skills that help people successfully collaborate, influence others and communicate. No matter what business you’re in, the ability to work with and connect with people is a strong point of differentiation between those who succeed and those who don’t. Soft Skills are important for business success …
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