Name recognition is at the core of brand equity creation in business today and should never be underestimated in value. We explore its various facets here in this comprehensive blog article series, looking into its importance in digital age business environments as well as impacting consumer perception and brand equity, neuromarketing insights into its significance …
Name Recognition: The Currency of Brand Equity in Business Read More »
Introduction: What is a Strategy? A strategy is a plan of action designed to achieve a long-term goal. There are two types of strategies: short-term and long-term. Short-term strategies are usually for the next few months, while long-term strategies can last for years or decades. A strategy is not just about what you want to …
Business Strategy and How it Helps You Dominate Your Competition Read More »
Ecommerce went through an incredible surge in 2020 as consumers shifted from shopping in-store to online. By the end of the year, 74% of consumers believed the majority of consumer shopping would happen online in the future — up from 69% just months earlier. From this trend it was clear that in 2021 ecommerce shopping …
Amazon vs eBay: Which one is better for selling your products? Read More »
