Education

A Complete Guide to Turning Customer Service into a Marketing Tool

Introduction: Why Customer Service Matters to Your Marketing Plan Customer service is an integral part of marketing. It can be the difference between a customer becoming a long-term loyal customer or not. This section discusses how to create a strategy for your customer service and what you can do to improve customer service in your …

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Why Soft Skills are Important in Running a Business Successfully

Soft Skills are often referred to as “intangible” interpersonal skills that help people successfully collaborate, influence others and communicate. No matter what business you’re in, the ability to work with and connect with people is a strong point of differentiation between those who succeed and those who don’t. Soft Skills are important for business success …

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